Most people do not send enough emails to their list. We recommend emailing your list at least once a week. If you don’t know what to send your customers (or potential customers) here are 10 email ideas you can send that don’t necessarily involve holding a sale or giving anyone a discount. All these emails […]
LISTEN ON
The Profitable Audience Podcast
The Profitable Audience podcast teaches you how to grow and monetize your online business.Through a series of conversations and lessons based on personal experience running their 7 figure businesses, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online.
Recent Episodes
041: How To Stop Lowballing Yourself And Charge What You Are Worth
Have you ever wondered what you should be charging for your course, your goods, or your services? Chances are you are charging way too little! In this episode Steve and Toni talk about their own struggles charging what they are worth and the psychology behind raising prices. Bottom line, you should probably double what you […]
040: Our Thoughts On Different Ways To Build Your Audience
Do you have something to say but you’re worried no one will listen, read, or watch? In this episode Steve and Toni discuss the different ways to grow an online audience and give an overview of the pros and cons of each one. Between them they have experience with most platforms so you don’t want […]
039: How To Keep Your Marketing Emails Out Of The Promotions Folder
Do you know if your emails are even landing in your potential customer’s inbox? Did you know that only 85% of emails actually land in the inbox. Not only do you need a catchy headline to get your emails opened you need to make sure your customers are actually getting them. In this podcast episode […]
038: Don’t Sleep On These Easy Wins For Your Business
Sometimes the smallest changes in your business can have the biggest results. In this episode Toni and Steve discuss some of the “low hanging fruit” they discovered in their businesses and how the changes they made to capitalize on them. From resending emails to unopens to installing the dreaded spin it to win it wheel, […]
037: How Important Is Happiness In Your Decision Making?
A few weeks ago Toni posted a quote on Instagram. It said, “If it doesn’t inspire you, make you happy, or make you money, it’s time to make yourself unavailable.” To her surprise, her phone blew up with messages from people telling her they didn’t necessarily agree with that philosophy. In this episode Toni and […]
036: How Apple Is Destroying Your Marketing Strategy And What You Can Do About It
If you haven’t heard already, IOS 15 will have major ramifications on your email marketing strategy. In this episode Steve and Toni go over what will change when IOS15 comes out (trust us, it’s not good), and the steps they are planning on taking to combat these updates. Don’t get caught unprepared for these changes. […]
035: How To Plan Your Content For An Entire Year
In this episode Toni and Steve go through their exact process for creating content for their websites. Toni shares how she plans her content for an entire year using seasonal trends as a way to capitalize on traffic and revenue opportunities. Steve shares how he creates one piece of content a week for his website […]
034: How To Price Your Online Course So You Make Money
Have you thought about offering a course to your audience but aren’t sure what to charge? In this episode Toni and Steve breakdown the different pricing models of online courses and go into detail regarding why they chose the model for Profitable Audience. The also discuss some upcoming changes to their pricing model and explain […]
033: The Biggest Mistakes That Almost Derailed Our Businesses
In this episode Steve and Toni talk about some of the biggest mistakes they’ve made in their businesses over the past 15 years. From sleeping on email marketing to being too cheap to invest in the right tools they don’t hold anything back in this episode. Learn from their mistakes so you don’t make them […]