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The Profitable Audience Podcast

The Profitable Audience podcast teaches you how to grow and monetize your online business.

Through a series of conversations and lessons based on personal experience running their 7 figure businesses, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online.

Recent Episodes

062: Why You Aren’t A Real Entrepreneur If You Don’t Experience The Trough Of Sorrow

062: Why You Aren’t A Real Entrepreneur If You Don’t Experience The Trough Of Sorrow

Ever heard of the trough of sorrow? It’s something that every entrepreneur goes through and Toni actually believes it’s good for your business to go through it. In this episode Steve and Toni share their own “troughs” and talk about how to get through it and how going through it helped them in the end.

061: Why Failure Is An Option And Why It Isn’t An Indicator Of Your Future Success

061: Why Failure Is An Option And Why It Isn’t An Indicator Of Your Future Success

In this episode Toni and Steve discuss how to avoid the trap of “Instagram success” and follow your own path. It’s easy to get discouraged when you see other people growing at a faster rate, but in this episode they discuss how to stay the course and keep making progress even when it feels like […]

060: How To Get In the Media When You Don’t Have Any Experience

060: How To Get In the Media When You Don’t Have Any Experience

Have you ever wondered how to get on television or quoted in a magazine? In this episode Toni and Steve share their experiences with getting media mentions. From ABC Nightly News to Forbes and Entrepreneur, they share how they did it and how you can to, even if you don’t have a ton of experience.

059: What Types Of Goals Should Content Creators Set For Their Business?

059: What Types Of Goals Should Content Creators Set For Their Business?

Have you ever wondered how to measure success as a content creator? In the world of e-commerce it’s pretty easy to figure out how to measure success (sales) but in the world of content creation it can be a little tricky. In this episode Steve and Toni go over their KPI’s for their websites, podcasts, […]

058: Are You Sick And Tired Of The Hustle?

058: Are You Sick And Tired Of The Hustle?

It seems like you can’t get on social media without seeing a post about the hustle. Everywhere you look people are encouraging you to work more hours to achieve the right level of success. In this episode Steve and Toni talk about why they walked away from hustle culture and how you can too.

057: Why Steve Gave Up Setting Yearly Goals And You Should Too

057: Why Steve Gave Up Setting Yearly Goals And You Should Too

Have you ever set goals at the beginning of the new year? In this episode Steve shares why he stopped setting goals for his businesses. Not only do his businesses continue to grow, he’s much happier now that he’s stopped creating artificial milestones. Steve and Toni also share what they hope to work on in […]

056: Why You Shouldn’t Waste Your Time Worrying About Your Competition

056: Why You Shouldn’t Waste Your Time Worrying About Your Competition

Do you spend a lot of time checking up on your competition. Are you worried about what they are doing that might cause you to lose business. In this episode Steve and Toni discuss why you need to stop worrying about your competition and why they shouldn’t really matter to your business at all.

055: How To Get People To Do Anything You Want With These Simple Strategies

055: How To Get People To Do Anything You Want With These Simple Strategies

Want to know the secret to getting anything you want from someone else? In this episode Steve and Toni share their top tips for influencing others.  If you do it correctly, most of the time the other person won’t even know they are doing things your way. These tips can work in business or your […]

054: Should You Hire A Large Team Or Fly Solo?

054: Should You Hire A Large Team Or Fly Solo?

What’s better? Being a soloprenuer  or building a large team? In this episode Steve and Toni discuss the pros and cons for each way and share their own personal experiences.  While Steve has always preferred to go it alone, at one point Toni had a team of over 20 working on her website. They talk about the […]

053: Does Mindset Matter Or Is It All In Your Head?

053: Does Mindset Matter Or Is It All In Your Head?

In today’s episode we’re discussing how mindset can effect your success in business. This is one of Steve’s least favorite topics because mindset is something that doesn’t have metrics behind it. However in many of their coaching calls, many of their students struggle primarily with mindset issues. They are capable of doing the work and […]