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The Profitable Audience Podcast

The Profitable Audience podcast teaches you how to grow and monetize your online business.

Through a series of conversations and lessons based on personal experience running their 7 figure businesses, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online.

Recent Episodes

038: Don’t Sleep On These Easy Wins For Your Business

038: Don’t Sleep On These Easy Wins For Your Business

Sometimes the smallest changes in your business can have the biggest results. In this episode Toni and Steve discuss some of the “low hanging fruit” they discovered in their businesses and how the changes they made to capitalize on them. From resending emails to unopens to installing the dreaded spin it to win it wheel, […]

037: How Important Is Happiness In Your Decision Making?

037: How Important Is Happiness In Your Decision Making?

A few weeks ago Toni posted a quote on Instagram. It said, “If it doesn’t inspire you, make you happy, or make you money, it’s time to make yourself unavailable.” To her surprise, her phone blew up with messages from people telling her they didn’t necessarily agree with that philosophy. In this episode Toni and […]

036: How Apple Is Destroying Your Marketing Strategy And What You Can Do About It

036: How Apple Is Destroying Your Marketing Strategy And What You Can Do About It

If you haven’t heard already, IOS 15 will have major ramifications on your email marketing strategy. In this episode Steve and Toni go over what will change when IOS15 comes out (trust us, it’s not good), and the steps they are planning on taking to combat these updates. Don’t get caught unprepared for these changes. […]

035: How To Plan Your Content For An Entire Year

035: How To Plan Your Content For An Entire Year

In this episode Toni and Steve go through their exact process for creating content for their websites. Toni shares how she plans her content for an entire year using seasonal trends as a way to capitalize on traffic and revenue opportunities. Steve shares how he creates one piece of content a week for his website […]

034: How To Price Your Online Course So You Make Money

034: How To Price Your Online Course So You Make Money

Have you thought about offering a course to your audience but aren’t sure what to charge? In this episode Toni and Steve breakdown the different pricing models of online courses and go into detail regarding why they chose the model for Profitable Audience. The also discuss some upcoming changes to their pricing model and explain […]

033: The Biggest Mistakes That Almost Derailed Our Businesses

033: The Biggest Mistakes That Almost Derailed Our Businesses

In this episode Steve and Toni talk about some of the biggest mistakes they’ve made in their businesses over the past 15 years. From sleeping on email marketing to being too cheap to invest in the right tools they don’t hold anything back in this episode. Learn from their mistakes so you don’t make them […]

032: How Running An Event Can Make Or Break Your Business

032: How Running An Event Can Make Or Break Your Business

Have you ever thought about running an event? Toni has been running events since 2009 and Toni and Steve have hosted the popular e-commerce conference Sellers Summit since 2016. In this episode they break down all the nitty gritty details about what it takes to run an event. How you can lose all your money […]

031: Is Luck The Secret To Your Success Or Is It Just Plain Old Hard Work?

031: Is Luck The Secret To Your Success Or Is It Just Plain Old Hard Work?

Do you think successful people just got lucky, or do they make their own luck by working hard and taking initiative? In this episode Steve and Toni discuss different events in their own lives where they felt luck played a part in their success and disagree on how much people make their own luck. Both […]

030: No Brainer Ways to Automate Your Emails

030: No Brainer Ways to Automate Your Emails

Are you collecting emails but aren’t sure what to do with them? In this episode Steve and Toni break down the different auto responders they use on their websites and give you the exact steps they took to create them. By the end of the episode you’ll have several ideas for creating your own autoresponder […]

029: The Secret to Quickly Achieving Work Life Balance in 2021

029: The Secret to Quickly Achieving Work Life Balance in 2021

Do you think work life balance is a myth? Many people talk about work life balance, but very few actually achieve it. In this episode Steve and Toni share how they’ve achieved it and get honest about the times when their lives were completely out of balance. It is possible to make it happen in […]